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The book Marca Poder: the power as a brand' is the product of nearly 20 years of research, study, and field work in building a genuine and sustainable personal brand that goes far beyond clothing, makeup, or appearances.
Miguel Jaramillo Luján
Consultant and advisor in political and government communication.
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The Power Brand represents the most important asset of a leader and accompanies us from the womb to the grave. Beyond merely being identified and enhanced, it becomes our calling card from perception to the provocation of actions for the achievement of our objectives.
MIGUEL JARAMILLO LUJÁN
Political and government communication consultant and advisor. Author of the book MARCA PODER
Consultant in political and government communication. Master in Government from U. EAFIT, Specialist in Communication from the Complutense University of Spain, and Communicator from the Pontifical Bolivarian University.
In several Latin American countries, he has worked as an advisor in communications and marketing. He has provided his services to various companies, campaigns, media outlets, and governments.
Director of the Political Marketing and Government Consultancy, member of the Ibero-American Association of Political Consultants (AICOP), of the Colombian Association of Political Consultants (ACOPOL); Permanent lecturer at the World Political Communication Summit, the Latin American Meeting of Political Consultants held in Mexico, the Latin Communication Summit, and the World Political Communication Summit.
